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July 29, 2026

Mastering Front-Counter operations

by ibrahimmorsy

COURSE OVERVIEW:

Front Counter people are the backbone of any business, however they are involved in reception, information, selling service or selling parts. They talk to more customers everyday than anyone else in the organization. At least nine out of ten of these “opportunities’ should result in a sale. Customer satisfaction, sales, profits and the ultimate success of our business greatly depend on the ability of the front-counter personnel.

COURSE OBJECTIVES:

Mastering Front Counter operations is designed to make more successful Front Counter Salespersons by developing and refining their selling and interpersonal skills, whatever they sell product, service or parts.

T O P I C S:

  • Essentials for Successful Selling
    • Knowledge
    • Attitude
    • Skills
    • Habits
  • The Duties & Responsibilities of a Counterman is to offer VALUE Service.

The Four Components of VALUE

  • Availability
  • Quality
  • Service
  • Price

HANDLING COMPLAINTS

The Six Steps to Make a Sale out of a complaint:

  1. CUSTOMER COURTESY
  2. GATHER INFORMATION
  3. MINIMIZE RESISTANCE
  4. ASK FOR THE ORDER
  5. ADD TO THE SALE
  6. FOLLOW UP

NUMBER OF ATTENDANTS:

Between 4 and 8 participants.

COURSE DURATION:

The course will be conducted on-line through 3 sessions (each session 4 hours)

COURSE TIME:

The Course tentative Starting Date: During the first half of September, 2026

COURSE FEES:

2400 LE.

  • Special Discount for early registrations, and
  • For group registrations.

PAYMENT:

One week before course starts

COURSE REGISTRATION:

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