The professional Salesman

 The Professional Salesman 

Training Type:          Selling Skills

 OVERVIEW:

This coures will cover both fundamental and specialized selling skills. So, either new sales representatives, or newly appointed to this job can be benefited from this coures. Also experienced salesmen who want to refresh their memory and enhance their skills are most welcome. This coures has to be followed by the “Professional Selling Skills” and the “Negotiation skills workshop” . The coures is highly participating and supported by several role-plays and real situations videos.

OBJECTIVES:

After successful completion of this coures participants will be able to:

1. Understand his role as Sales Representative.
2. Apply the basic principles of communication
3. Manage his sales business
4. Utilize the fundamental selling skills, which are basic to any sales situation as:
   1. Pre-call preparation.
   2. Determining actual customer Needs.
   3. Listening for understanding.
   4. Selling Benefits.
   5. Testing customer’s Acceptance.
   6. Conduct a successful Initial Call.

5. Handel successful special sales situations

1. Cope with different sales situations.
2. Handle different customer attitudes.
3. Follow-up prospects to the deal closing stage.

 T O P I C S:

1. Need – Satisfaction Selling
   1. Probing
   2. Supporting
   3. Closing
2. Selling Benefits
3. General Benefit Statement
4. Conducting the Initial Call
   1. Pre-call preparation and planning
   2. The first impression
   3. Conducting the call
   4. Closing on call objectives
   5. Recording
5. Reinforce positive response or handling acceptance
6. Close on call objectives.
7. Handling skepticism (uncertainty or doubt)
8. Handling indifference (lack of interest or concern)
9. The professional Skills
   1. Create need awareness.
   2. Handle objections.
   3. Conduct tough calls.
   4. Closing the sale
10. Handling difficult situations:
    1. Handling complaints.
    2. Handling indifference.
    3. The Awkward Squad.

NUMBER OF PARTICIPANTS:

Should not be more than 6 participants to let every one to participate and share in discussions and role play in the given time frame.

DURATION:

The course will be conducted on-line and  consists of six equal sessions, 3 hours each (from 12:00 pm. to 03:00 pm.)

STARTING DATE:        During the last two weeks of July. 2026

Coures FEES:

450 LE per session  half day (2500 LE for the course)

PAYMENT:         One week before course starts.

Special discount for early bird and group registrations.

REGISTRATION:   Fill and submit the following form